Focused system
Brand & Identity Foundations
A practical identity foundation that looks intentional, works everywhere, and hands off cleanly.
What you get
This should be scannable and menu-like. People should understand scope in under 30 seconds.
Identity system
- • Wordmark/logo direction
- • Color palette + usage rules
- • Type pairing + hierarchy
Brand kit + files
- • Exports for web/print
- • Source files organized
- • Simple usage notes
Handoff
You keep everything. Clean source files, documented stack, easy takeover.
- • All source files included
- • Organized folder structure
- • Simple usage notes so anyone can take over
Examples slot
Add screenshots of brand kits, export folders, or before/after identity cleanup.
Tools
Illustrator
InDesign
FigmaTool icons are loaded from /public/icons/tools.
How the build works
This section should reduce uncertainty. It’s not “marketing”—it’s how you operate.
1) Intake
Quick inputs, references, constraints, usage needs.
2) Drafts
Fast options aimed at clarity and real-world use.
3) Lock + kit
Finalize + exports + organized source handoff.
Common combinations
This is where you cross-link systems so buyers naturally assemble a “build” without confusion.
Typical timeline
Keep this simple. It’s a planning tool, not a guarantee.
Day 1–2
Direction + draft options
Day 3–5
Refinement + exports + kit