Six profession-branded products, every colour in the system derived from twelve values.
A practice-management software company delivered as six profession-branded products — nutrition, massage, acupuncture, physiotherapy, chiropractic and counselling. The identity system, the brand architecture and the operating infrastructure behind them.
A six-brand identity system from one mark
One disc-and-E mark recoloured per profession, with every colour in the platform deriving from twelve authored values.
Brand architecture
The family structure, ratified rather than sketched, including the ruling that the parent brand appears on no client-facing surface.
Seven marketing landing pages
Six vertical brands plus the parent, each deployed on its own domain.
Identity and mail infrastructure
Workspace identity with delegated alias signatures, and per-brand transactional and marketing mail skinned from the same two base colours.
The phone plan
A direct line for vendors and counsel, and seven toll-free customer-service numbers with a voice assistant, one per vertical.
One disc, one sweeping E, and two authored values per brand. The three top-line brands share the family gold and invert the disc, so the parent never reads as one more sibling. Only the vertical products carry a colour of their own.
The professions that share a clinic share a family. The circle's name and its flagship product are deliberately the same word, so a clinic outgrowing one vertical graduates into the circle's own product rather than leaving the family.
A different shape of practice and therefore different software: scheduling is by class with a teacher or coach, work happens in groups as readily as one-to-one, and there is no clinical charting. Far enough from clinic software to be its own circle rather than the clinical circle's leftovers.
Layers engaged
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